Honeywell Commercial Security Distributor Programme

Build your business with Honeywell


Our programme is designed to reward distributors that demonstrate growth and commitment to the Honeywell portfolio. The more business you place with Honeywell, the better trained your staff are and the more you promote the range, the more attractive are the benefits. Not only do we offer specially designed training and marketing tools and incentives, Authorised and Premier distributors get to use the programme logo to demonstrate market expertise.

Combine this with attractive sales rebates and additional growth rebates and we can help you increase your sales potential and win more customers.

Distributor Programme Benefits and Rewards are earned in a tiered structure according to whether you meet the criteria for Authorised Distributor or Premier Distributor.




All products as agreed between HSF and Distributor



Quarterly Product Roadmap calls




Priority Hotline Advanced Support



Additional Product Manager Support




Product Promotions



Sales incentive promotions



Marketing development fund (MDF)

Different rates according to tier


Joint marketing plan



Discount on demo products

Different rates according to tier


Honeywell logo on website



Yearly seminar




Online / monthly calls



Classroom training




'Train the trainer' training courses




Dedicated account manager



Annual rebate on sales growth

Different rates according to tier


Annual growth rebate
(growth element only)

Different rates according to tier


Lead redirection




Exclusivity (when possible)




Project Support



Quarterly Business Reviews




Access to performance data 24/7 via portal



Price protection

Different timescales according to tier


Stock Rotation

Different rates according to tier


The above benefits are correct as at June 2017. Honeywell will review and may amend the benefits annually in accordance with the applicable terms and conditions of the Honeywell Security and Fire EMEA distributor programme.

Joining Criteria

The Honeywell Distributor programme applies to distributors who have contracts currently in place with Honeywell.

There are requirements to participate in the Honeywell Distributor Programme, such as performance requirements, training and certification criteria. Likewise, there are commitments that Honeywell makes to ensure your success in the programme.

The tier awarded depends on your level of business activity with Honeywell and how you rate within the scorecard approach we use.

The business assessment score is based on:

Sales and coverage (represents 50%)
  • Your Honeywell turnover and sales growth commitments
  • Number of sales people within your business
Loyalty and commitment (represents 50%)
  • Your Business history with Honeywell
  • Your investment in Honeywell expertise and training
  • The level of support you offer your customers
  • The volume of Honeywell stock you hold
  • The level of Honeywell brand exposure created by your business
  • Your joint planning and reporting commitments

Please speak to a Honeywell Sales Representative to find out more.