Catalyst Partner Program (CPP)

The catalyst Partner Program provides a structured global framework for the consistent implementation of channel partner programs. It builds on our existing plans to leverage best practices and delivers significant additional benefits through increased scale and functional alignment.

As you build on your achievements, our level of support increase. Benefits follow this same trajectory, with increasing access to discounts, rebates, market development funds, service levels and more. The catalyst Partner Program consists of three tiers –Silver, Gold, Platinum - designed to recognize your performance based on capability, strategic alignment, buying behaviors and the lifetime value you bring to our mutual success.

Your Business Development Manager (BDM) can provide direct guidance on eligibility criteria and thresholds in 2022 and throughout the year should your eligibility change. The catalyst Partner Program will be updated and refreshed at least once annually.

For more details, please contact your BDM or Laura Jorgensen, Sr. Channel Marketing Manager.